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Sparta-Tomah Broadcasting Co. - WCOW, WKLJ-AM, WFBZ-FM

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Television & Radio

About Us

Nielsen ranks COW97 as the #1 radio station in the La Crosse market. 100,000 watts of power means we can reach out to thousands of customers more effectively than other types of media. COW97 has been nominated by the Country Music Association and Academy of Country Music for Station and Personality of the Year. COW97 was named Radio Station of the Year by the Wisconsin Broadcasters Association in 2016, 20217, 2019, 2020, 2021, 2023, 2024.

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Jobs

News Director - Small Market Radio
Category: Media - Broadcast
We're looking for a passionate and flexible News Director to lead local news in the La Crosse area.  This is a hands-on role for someone who thrives in a fast-paced environment and loves being at the heart of the community.  Responsibilities: Write, edit, and produce compelling local news stories for radio.Anchor daily newscasts and deliver accurate, timely reportsMaintain a strong presence at ...read more
Contact: Suzanne Hoffman
Phone:(608) 269-3100
Fax:608.269.5170
Radio Sales Representative - Full-Time
Category: Sales
Are you a motivated sales professional with strong communications skills and a passion for local media?  Join our team at a well-established small market radio station in the La Crosse area, where you'll work closely with local businesses and advertising agencies to craft effective radio advertising campaigns.  What You'll Do:Manage and grow a current client base.Develop relationships with new ...read more
Contact: Suzanne Hoffman
Phone:(608) 269-3100
Fax:608.269.5170

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