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Sparta Small Business Holiday Survival Guide

The holidays are a time for family, friends, and fun. But for small business owners, they can also be a time of stress and worry. How can you make sure your business survives the holiday season? From putting up seasonal decorations to creating promotional offers, it's easy to get overwhelmed. But never fear! At the Sparta Area Chamber of Commerce, we're here to help with this handy holiday survival guide.

1. Decorate Your Storefront

One of the best ways to get into the holiday spirit is to decorate your storefront. This will not only make your store more inviting for customers, but it will also help you stand out from the competition. If you're not sure where to start, take a look at some of your favorite stores and see what they're doing. Chances are, they've put a lot of thought into their holiday decor, so you can use their ideas as inspiration for your store.

2. Get Ready for the Holiday Rush

The holidays are a busy time for everyone, which means your small business is going to be seeing a lot more foot traffic than usual. To prepare for the influx of customers, make sure you have enough staff on hand to handle the increased workload. This may mean hiring some additional seasonal staff or working with your existing employees to create a schedule that can accommodate the holiday rush.

3. Make a Gift Guide

One of the best ways to boost sales during the holidays is to create a gift guide. This is a list of products that would make great gifts for friends, family, and co-workers. Not only will this give customers ideas for what to buy, but it will also save them time because they won't have to browse through your entire store looking for the perfect present.

4. Adapt Your Marketing For the Season

The holidays are an excellent opportunity to try something new with your marketing strategy. This may mean creating special promotions or discounts specifically for the holiday season. You can also use this time of year to experiment with new marketing channels like social media or email marketing.

5. Merry PDFmas! (Create and Share Promotional Offers Using PDFs)

Now that you've got some great ideas for how to market your small business during the holidays, it's time to start putting them into action! One of the best ways to do this is by creating promotional offers and sharing them using PDFs. This is an inexpensive way to reach a large audience. Just create a Word document and use an online PDF converter—the PDF converter is free. They’re also eco-friendly since there's no need to print out physical flyers or coupons. Plus, customers can easily share PDFs with their friends and family, so you'll reach even more potential shoppers this holiday season!     

6. Plan How You'll Give Back To The Community     

The holidays are also a great time to give back to the community that has supported your small business throughout the year. There are many ways you can do this, such as hosting a food drive or donating a portion of the proceeds from sales to a local charity. Whatever you decide to do, remember that even small gestures can make a big difference in the lives of others during this special time of year!     

7. Convince Last-Minute Shoppers To Visit Your Store    

Even though we've given you plenty of reasons why small businesses should start preparing for the holidays now, we know that some people will wait until the last minute to do their shopping. That's why it's important to have a plan in place for how you'll convince these procrastinators to visit your store instead of going elsewhere. One tactic you can use is to offer special promotions or discounts specifically for last-minute shoppers. Another idea is extended hours so that customers can shop at their convenience. Whatever route you decide, to take just make sure you act fast—these procrastinators won't be around for long! 


The holidays are a busy time for small businesses, but with a little bit of planning, you can make sure that yours is ready for anything. By decorating your storefront, increasing staff levels, creating promotional offers, and giving back to the community, you'll be well on your way to surviving—and thriving—during the hectic holiday season!

Looking for business support in Sparta? The Sparta Area Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Click here to become a member today!        

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