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Why You Need a Digital Strategy If You Want to Grow Your Sparta Area Business

Small businesses have to be smart and savvy to compete in today's economy. One of the best ways to set your business apart from the competition is by utilizing digital innovation. By harnessing the power of technology, you can streamline processes, optimize operations, and reach a wider audience—all of which can help take your business to the next level. Not sure where to start? Below are five ways that local small businesses can use digital innovation to grow.

Move Everything to the Cloud

Cloud computing has quickly become one of the most popular tools for businesses of all sizes. And it's no wonder why. According to Salesforce, cloud computing offers numerous advantages, including increased flexibility, scalability, and collaboration. If you're still using on-premise software, now is the time to make the switch to the cloud. Not only will you be able to take advantage of all the benefits that cloud computing has to offer, but you'll also future-proof your business by investing in cutting-edge technology.

Optimize Processes with Data

Data is one of your most valuable assets. By analyzing data, you can identify trends and glean insights that can help you make better decisions for your business. You can use data analysis to optimize everything from your marketing campaigns to your inventory levels. And with so many affordable and easy-to-use data analysis tools on the market today, there's no excuse not to take advantage of this powerful resource.

Boost Your Mobile Presence

As more and more people turn to their mobile devices for everything from entertainment to shopping, it's becoming increasingly important for businesses to have a presence on mobile devices. One way to do this is by creating a mobile app. A well-designed app can improve customer engagement, boost sales, and even help you collect valuable data about your customers' preferences and habits.

Try Out Artificial Intelligence

Many small businesses are using artificial intelligence (AI) without even realizing it. Chances are, if you're using a chatbot on your website or sending automated emails, you're already incorporating AI into your business. But Rock Content explains that there are many other ways that you can use AI to improve efficiency and boost sales. For example, you can use AI-powered voice assistants like Amazon Alexa or Google Assistant to automate tasks like customer service or appointment scheduling. Or you could use machine learning algorithms to analyze customer data and create targeted marketing campaigns. The possibilities are endless—and with AI becoming more accessible and affordable every day, there's no reason not to invest in this game-changing technology sooner rather than later. 

Look to Organizational Apps

Managing time is essential for any small business owner—but it can be difficult to stay on top of everything when you're wearing multiple hats 24/7. Luckily, there are a wealth of online time management tools that can help you stay organized and get more done in less time. Some popular options include Trello, Asana, Basecamp, and Monday. By taking advantage of these tools, you'll be able to work more efficiently and free up some much-needed time in your schedule. 

Establish Cybersecurity Measures

It’s important not to overlook cybersecurity as you begin to adopt more digital innovation strategies. The first step should be to hire a cybersecurity team to install a firewall and dual-factor authentication for your primary systems. Then, work with your team to implement simple everyday practices to bolster your security.


Offer training on how to identify fraudulent email and phishing scams. And enforce the need to create complex passwords and to change them regularly. In addition to system passwords, teach your teams how to edit and protect PDFs before sending or saving them. You can learn how to edit a PDF with just a few steps, so your team can add notes, highlight, and add sticky notes to files before adding a password. When they’re ready, select Protect from the Tools menu. Then find Encrypt and Encrypt with Password to add another layer of security before sharing or saving the files.


Embrace Innovation to Grow

Small businesses need to strive to stay ahead of the curve if they want their businesses to succeed long term. One way to do this is by utilizing digital innovation to increase efficiency, optimize processes, and reach a wider audience. But don’t forget to also bolster your cybersecurity by hiring experts and training your team on the importance of password protections. Keep the tips listed above in mind as you look for ways digital innovation can help grow your small business!


If you’re ready to grow your business with the help of great local resources and partnerships, join the Sparta Area Chamber of Commerce.


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