Business Edcuation- Roger Brooks series

Description

The unique selling proposition series continues! Here it is. The deep-dive session on logos and slogans – and recognizing where nearly every branding effort gets hung up. In this humorous, fascinating and bottom-line, what-to-do workshop we’ll cut through the mire of design by committee and will teach you:

• The seven rules of developing a brand identity (logo)
• The need (or not) for a tag line 
• Examples of logos and slogans that work, and many that flat-out don’t
• Memorable tag lines, and some very forgettable ones
• When and where to use tag lines, and when and how to use your logos
• What to do when you have multiple organizations and each wants their own identity, but you still need brand continuity
• How to avoid focus groups and design by committee failures that can lead to ugly politics